IT & Security Management
Built and managed core IT and security foundations, improving device management, compliance, and overall organisational security posture.
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Continuous Improvement Manager
Hi, I'm Danny 👋
I help teams work more efficiently by improving processes, building internal systems, and automating workflows. My experience spans UX design, Salesforce development, and operational improvement, which gives me a practical understanding of both people and systems.
Design & Marketing Leadership
I combine creative vision with practical execution, transforming ideas into visually compelling experiences while aligning design with business goals.
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Continuous Improvement & Process Optimisation
I identify inefficiencies and design smarter workflows, bridging operational gaps to make complex systems run seamlessly.
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Salesforce & CRM Expertise
I leverage Salesforce and automation tools to streamline processes, improve data visibility, and enhance business decision-making.
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IT Operations
I combine IT, security, and operational systems thinking to build scalable, secure foundations that keep teams productive and the organisation running smoothly.
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About
I help teams work more efficiently by improving processes, building internal systems, and automating workflows. My experience spans UX design, Salesforce development, and operational improvement, which gives me a practical understanding of both people and systems.
I focus on creating solutions that are clear, simple to use, and scalable. I enjoy identifying bottlenecks, designing better ways of working, and delivering measurable improvements that make a real difference for the business and the teams using the systems.
Work
Internal Tooling & CI Workflows
Designed internal tools and continuous improvement workflows that removed operational friction and supported cross-functional efficiency.
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Salesforce Automation & Tooling
Developed Salesforce automations and custom tooling to streamline workflows and reduce manual effort across delivery teams.
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Brand Identity & Strategy
Created cohesive brand identities and visual systems that strengthened company positioning across all customer touchpoints.
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Product Launch Event
Delivered a dual product launch combining strategic partner collaboration with premium brand experience, positioning the company as a credible Generative AI leader.
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Salesforce Delivery Object & Handover Process
Designed and implemented a custom Salesforce delivery object and supporting process to create a seamless transition from sales to delivery, centralising project governance and improving visibility across teams.
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Sales & Pre-Sales Process Optimisation
Redesigned and optimised the Salesforce sales and pre-sales lifecycle to improve efficiency, scalability, and governance as the organisation expanded, streamlining opportunity pipeline movement while maintaining strong data hygiene.
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Financial Integration, Targets & Invoice Management
Designed and implemented custom Salesforce objects and workflows to strengthen financial integration within the sales and delivery lifecycle, centralising financial tracking and reducing manual coordination.
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Skills
Systems thinking
System DesignProcess MappingWorkflow AnalysisIntegration PlanningArchitecture
Automation
Workflow AutomationProcess AutomationTool IntegrationScriptingAPI Development
UX/design thinking
User ResearchWireframingPrototypingUser AdoptionDesign Systems
Continuous improvement
Lean MethodologySix SigmaAgile PracticesProcess OptimizationPerformance Metrics
Cross-functional collaboration
Stakeholder ManagementTeam LeadershipChange ManagementCommunicationProject Coordination
Roles and Responsabilities
- Firemind
- IT & Security Lead
- Jun 2025 – Present
- Manage internal IT infrastructure, systems, and security policies.
- Oversee IT support team and ensure timely resolution of technical issues.
- Implement security best practices and monitor for compliance and risk mitigation.
- Lead internal systems improvements and automate repetitive processes to enhance operational efficiency.
- Firemind
- Continuous Improvement Manager
- Sep 2024 – Present
- Drive operational excellence through Lean, Six Sigma, and Agile methodologies.
- Identify process inefficiencies and develop improvement strategies.
- Implement internal systems, workflows, and automation to increase efficiency.
- Monitor and report on operational performance, delivering measurable improvements.
- Firemind
- Design Team Lead
- Jul 2020 – Sep 2024
- Led the design team at a technology consultancy agency.
- Managed design projects across multiple clients and internal initiatives.
- Implemented design processes and standards to ensure quality and consistency.
- Collaborated with cross-functional teams to improve workflows and deliver client solutions.
- Firemind
- UX Designer
- Jun 2019 – Jul 2020
- Designed user experiences for internal and client-facing projects.
- Facilitated workshops and gathered user requirements to inform design decisions.
- Created wireframes, prototypes, and visual assets to support project delivery.
- Worked closely with developers and stakeholders to ensure designs were implemented effectively.
